Alexandra Rawlings Finished Artist/Production Assistant
m: 0403 326 224 e: rawlings.alex@gmail.com
a: 54 Centennial Avenue, Lane Cove, 2066
Friday, December 18, 2009
Tuesday, December 15, 2009
SINNOTT BROS January 2001 - June 2006
ORGANIC GARDENER MAGAZINE:
Organic Gardener Magazine is an ABC Publication. Quark files were supplied by the ABC to show the layout and images were supplied also as RGB Jpegs. Each cover used a Spot colour which varied.
My job was to check the layout and convert all images to CMYK Tiff files and then to postscript and prepare the whole magazine for print. No work was done on the typography as per the ABC's instructions.
www.abc.net.au/gardening/features/organic_gardener.htm
THE SADDLE CLUB MAGAZINE:
The Saddle Club Magazine was something I worked on for about two years. Our team was responsible for all layouts - adhereing to a Style Guide supplied by the ABC. It's a tween magazine so lots of pinks and bright 'girly' colours and patterns were used throughout. As well as layout and concept work for specific stories I was also in charge of the prepress and creating Hi-Res PDFs for print - supplied on DVDs for the ABC and the printer. Dye cuts were also supplied on a fairly regular basis for things like lip gloss and plastic jewellry. The front cover would usually take up a full day. Spot colours were used on every front cover - which would be proofed and checked before sending.
Organic Gardener Magazine is an ABC Publication. Quark files were supplied by the ABC to show the layout and images were supplied also as RGB Jpegs. Each cover used a Spot colour which varied.
My job was to check the layout and convert all images to CMYK Tiff files and then to postscript and prepare the whole magazine for print. No work was done on the typography as per the ABC's instructions.
www.abc.net.au/gardening/features/organic_gardener.htm
The Saddle Club Magazine was something I worked on for about two years. Our team was responsible for all layouts - adhereing to a Style Guide supplied by the ABC. It's a tween magazine so lots of pinks and bright 'girly' colours and patterns were used throughout. As well as layout and concept work for specific stories I was also in charge of the prepress and creating Hi-Res PDFs for print - supplied on DVDs for the ABC and the printer. Dye cuts were also supplied on a fairly regular basis for things like lip gloss and plastic jewellry. The front cover would usually take up a full day. Spot colours were used on every front cover - which would be proofed and checked before sending.
COVERS AND LAYOUTS FOR SADDLE CLUB MAGAZINE
SADDLE CLUB SCRAPBOOKING MAGAZINE:
These layouts are from The Saddle Club Scrapbooking Magazine. This ran for about six months and was designed by our department specifically for scrapbooking. We were supplied with photos taken by the staff at ABC and were of poor quality in terms of colour and resolution so a large amount of time was taken up with trying to make the images supplied work in the various layouts ie colour correction, sharpness, contrast, deep etching etc
FUNTIME WITH FRIENDS MAGAZINE:
Magazine designed to suit both children and parents. Initially it was just for small children but to make it more marketable we introduced a parents section. This publication was very fun to put together - lots of puzzles and interactive pages for children to enjoy featuring characters such as The Wiggles, Maisy, Angelina Ballerina, Bob the Builder, Miffy and more. We used style guides for specific characters as supplied to us. This meant that whilst being creative and fun, you still had to work within boundaries ie logo size, character placement etc The parents section used alot of white space while still incorporating bright colours to tie in with the kid section and cover.
Designing the cover could take up to 2-3 days as it would go back and forward to the ABC, Sinnott Bros and the various companies.
Magazine designed to suit both children and parents. Initially it was just for small children but to make it more marketable we introduced a parents section. This publication was very fun to put together - lots of puzzles and interactive pages for children to enjoy featuring characters such as The Wiggles, Maisy, Angelina Ballerina, Bob the Builder, Miffy and more. We used style guides for specific characters as supplied to us. This meant that whilst being creative and fun, you still had to work within boundaries ie logo size, character placement etc The parents section used alot of white space while still incorporating bright colours to tie in with the kid section and cover.
Designing the cover could take up to 2-3 days as it would go back and forward to the ABC, Sinnott Bros and the various companies.
FUNTIME WITH FRIENDS COVER:
Monday, December 14, 2009
AUSTRALIAN NATIONAL CONSTRUCTION MAGAZINE
AUSTRALIAN NATIONAL CONSTRUCTION MAGAZINE:
Working for Trade Media Group was a little different to my other roles. As well as working with designers to create the magazines layouts I was in charge of assigning all the magazines stories to writers and arranging photography for various projetcs all around Australia. As a part of my role I was also required to hire writers and photographers and ensure that all material was collected and then uploaded onto the server for myself or other designers to put together for the magazine. Initially the magazine was quaterly but was bumped to bi-monthly.
Getting the photographer onsite for The Brisbane Airport Redevelopment was tricky due to anti-terror and security measures. In the end I had to speak with at least ten people before being gaining access for our photographer. This was quite typical in my position as many companies were involved on large projects that
involved Government Departments as well as major constuction companies such as Bovis Lend Lease.
Working for Trade Media Group was a little different to my other roles. As well as working with designers to create the magazines layouts I was in charge of assigning all the magazines stories to writers and arranging photography for various projetcs all around Australia. As a part of my role I was also required to hire writers and photographers and ensure that all material was collected and then uploaded onto the server for myself or other designers to put together for the magazine. Initially the magazine was quaterly but was bumped to bi-monthly.
Getting the photographer onsite for The Brisbane Airport Redevelopment was tricky due to anti-terror and security measures. In the end I had to speak with at least ten people before being gaining access for our photographer. This was quite typical in my position as many companies were involved on large projects that
involved Government Departments as well as major constuction companies such as Bovis Lend Lease.
TYPICAL PAGE LAYOUT
FREELANCE WORK
INVITATION:
Invitation to all Employees at Sinnott Bros for Farewell Drinks. This was done in my lunch hour the day he was leaving, as requested, using illustrator. My friend Bi Luu used chopsticks for everything including eating packs of chips so my work mates found it amusing as well as functional.
BUSINESS CARD:
Created in Illustrator/InDesign, using a photograph of a girl from the cover of CD for the band Alexisonfire I created a silhouette in black and then added various sized rings to give the silhouette some funkiness. The client had requested something fresh that reflected his position in the entertainment industry.
(Front) - Created in InDesign for a client starting their own web hosting company. Unsatisfied with another designer I was given the oppurtunity to take over and create a clean, fresh look for the clients. Once happy with the design I then arranged the printing and delivery of the business cards at a low cost.
BUSINESS CARD BACK
INVITATION:
An invitation designed for an exhibition of Christie Torringtons Oil Paintings. Christie had a very tight budget and very little tim so together we came up with a smple concept. I also took care of the printing with Sinnott Bros and ensured that they were delivered on time
A4 CONCEPT DESIGN:
Renaissance Tiles were looking for some new concepts for print in a Tile magazine. They have a designer but were looking for some different ideas at a low cost. All were created in InDesign. The brief was for something stylish and sophisticated. The company imports and wholesales Spanish Mosaic Tiles and wanted something that reflected their products in an exclusive way.
HARRIS TECHNOLOGY July 2007 - June 2008
A5 NEWSPAPER AD:This was designed to go in local and national newspapers. It was placed on the bottom corner of a right hand page to maximise placement and used a spot colour (red). I was given a couple of hours to create this and to get approved by my manager and the buyer for HP before going to print. The brief was to create something eyecatching using Harris Technologys style guide. The campaign was extremely successful with over 300 units being sold.
NEWSPAPER AD
Created for the then new Indooripilly store. Using Harris Technologys spot red and style guide. It also had to tie in with the catalogue that month. Again I was given very little time and had to have it approved quickly by the buyers for SanDisk as well as my manager.
Created for the then new Indooripilly store. Using Harris Technologys spot red and style guide. It also had to tie in with the catalogue that month. Again I was given very little time and had to have it approved quickly by the buyers for SanDisk as well as my manager.
NEWSPAPER STRIP AD
Tight deadline again with this strip ad. The photo of Cameron (pictured) was taken by myself as we were integrating personalisation to all our advertising material. This ad had very little space and alot of information so it was a challenge to get all the information in whilst still keeping it aesthetically pleasing and eye catching. This was a typical challenge at Harris and one that I thoroughly enjoyed.
We often went to other stores to take photos of other team members for variety which was an extremely fun aspect of the job. As well as meeting fellow team members we also got to see what each store was doing for point of sale and whether they needed more POS ie tags for stock, instore posters etc. It was also interesting as we found out from managers what was working for them and their customers.
Saturday, December 13, 2008
Drawings 2
Some more drawings...
"Stupid Easter"
(lead pencil, charcoal,
torn pink paper - 2006)
"Easter Collage - in Pink"
(easter egg foil, pink paper, mascara,
foundation, eye shadow, biro
and felt tip pen - 2006)
"What's that?"
(collage, origami,biro,
coloured pencil, photoshop 2008)
Friday, December 12, 2008
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